Our philosophy is simple: stay true to our core values.
Commitment to burger excellence
We’re committed to serving the highest quality and most delicious burgers you’ve ever tasted—not just the best vegetarian burger—the best burger, period. A tall order? Definitely. Can we pull it off? We’ll let you be the judge!
Respect for all life
Every year, Americans eat nearly 50 billion hamburgers. The sad truth is that the vast majority of the animals that provide the beef for those burgers subsist in conditions that most people wouldn’t stand for or support if they saw the reality of it. The environmental impact of producing that beef is severe as well. Does that make those of us who love burgers bad people? Of course not. It just means that there hasn’t been a reasonable alternative. Until now, that is.
Sustainable food systems and personal choice
The quality of our food helps determine the quality of our lives. That’s why we should have the freedom to make choices that meet our personal food quality standards. We want to give you the choice of non-GMO, organic food products, and that’s why we do our best to do business with suppliers that give us these options.